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Voice of the customer (VOC) is a key initiative to increase customer experience by delivering features that customers need. Customer happiness is a product manager’s fuel, daily motivation, and priority.

In this article, we will talk about the product analyst role, skills, and responsibilities. We will discuss the skills you need and how organizations can efficiently use product analysts for their product. 

“Typical roadmaps are the root cause of most waste and failed efforts in product organizations.”